Lure – Abell Point Marina


Lure at Abell Point Marina is the newest wedding and conference venue in Airlie Beach and the Whitsunday region. Launched at the start of 2016, Lure is designed to create a contemporary reception venue for elegant and refined Whitsunday weddings, as well as a state-of-the-art multi-functional corporate venue for hire for small or large conferences.

The interior design takes a on an elegant and refined interpretation of a Whitsunday marina experience, with soft tones and clean lines. This accompanied by an expansive waterfront balcony overlooking the largest marina in this region of Queensland, make Lure the perfect venue to host any event in the Whitsundays. Unrivalled in location and outlook, Lure’s home at Abell Point Marina make this exciting new venture the venue of choice for those looking for an authentic Whitsunday experience. Step into the world of Lure and discover how we can tailored a dream Whitsunday event package for you.

Lure Design


Located at the heart of Abell Point’s marina village, the interior design at Lure reflects the connection to the ocean and is influenced by its nautical surroundings. The use of soft wooden curved panels on the ceiling and on the walls evokes feeling of being aboard a boat whilst you gaze our into the vibrant marina and watch the yachts sail past.

Upon entering Lure, you will be greeted by a hand-painted mariner’s compass on the floor, which provides the perfect focal point for the venue and encapsulates the venue’s marina surroundings. Dazzling heracleum lights represent the sparkling stars which have guided mariners for centuries, providing a soft ambience as your function transitions from day into night.

On either side of the Compass Bar are two function rooms, which can be used separately for a small wedding, business meeting or event or combined for a larger function or celebration with a capacity of up to 230 guests.

The waterfront balcony, overlooking the Whitsundays islands and the azure waters of the Coral Sea, provides a breathtaking backdrop for any wedding reception, corporate networking function or a family celebration – the perfect space for endless photo opportunities or relaxed sunset drinks, as your guests arrive.

Themed in a fresh, contemporary style using natural elements of wood, glass and stone, the decor mirrors the ocean and the rock walls of the marina. Further attention to detail is evident from the American Oak ship timbers on the walls, soft feature lighting and the stunning ceiling reminiscent of an upturned boat.


Lure Location


Lure is located at the vibrant hub of Abell Point Marina and at the gateway to the Whitsundays, one of Australia’s most prestigious and world-renowned tourism destinations.

With direct access to the Whitsundays 74 Islands and Great Barrier Reef, Abell Point Marina is in Airlie Beach, North Queensland (Australia). An easy 30 minutes from Whitsunday Coast (Proserpine) Airport or a ferry transfer from Hamilton Island Airport, we can assist with recommending a range of transfer options which will bring you to our doorstep. With direct flights daily from Brisbane, Sydney and Melbourne and increased flight numbers proposed in 2017, the Whitsundays has never been so accessible.


A unique, tailored Whitsunday experience.



Lure’s experienced staff are focused on providing personalized customer service and tailoring the best package possible to accommodate all you require to ensure a successful and hassle free event. Our team are highly competent, resourceful, and very welcoming. We will ensure you feel relaxed and serviced from first point of contact until your function ends and provide you unprecedented access to a range of local suppliers who can make your vision a reality.