Events at Lure


Since opening in early 2016, Lure at Abell Point Marina has hosted a range of exciting and significant events for the region. The versatility of the venue in terms of function space, combined with the fresh, contemporary design and stunning marina outlook has fast made Lure a favourite with residents of the Whitsundays and visitors to the region alike.


Clipper Round the World Yacht Race


In January 2016, Abell Point Marina was privileged to host the Australian rest leg of this iconic yacht race. Bringing together international crew, race officials and local dignitaries for an evening of entertainment and camaraderie, Lure hosted the Clipper Presentation Evening in true Whitsunday style. With over 300 attendees for the evening, the venue was filled to capacity with joyful sailors and their loved ones who had flown from around the world to share in their Whitsunday experience.


Whitsunday Writers Festival


Hosted at Lure in September 2016, the Whitsunday Writer’s Festival was staged over 3 days and brings together like-minded literary fans to discuss creative ideas, participate in literary workshops and listen to inspirational guest speakers. This year’s event saw Ben Southall (Best Job in the World) and popular author Dianne Seaton, as well as many others, speak of their creative experiences and inspirations. A welcome cocktail function was hosted on the opening evening at Lure with the gala dinner staged on the second night. With the stunning marina setting the creative juices were flowing and the event was deemed a huge success. Lure will once again host this wonderful Whitsunday event in 2017, in June 16 – 19th. For more information contact the Whitsunday Writers Festival.

Testimonial from Gloria Burley, Founder of Whitsunday Writers Festival: “This year Lure was made available to us 2 -4 September and we are thrilled to be able to invite people to such a lovely place with magnificent sea views. Ideally positioned to watch the sun setting behind the hills. With the great support of Abell Point Marina I believe the future of this event will only grow into bigger and better things as the marina continuously improves and wows customers from across the world.”

Whitsunday Writers Festival at Lure

SICYC Gala Ball


Hosted in July 2016, was the Shag Islet Cruising Yacht Club Gala Ball, raising money and awareness for the Prostate Cancer Foundation of Australia. The evening was a chance for members and guests of the SICYC to come together, enjoy some delicious food and good company, as well as taking the time to acknowledge the contribution and dedication of the sponsors of the SICYC.

Testimonial from Ken Thackerey, Co-founder SICYC “The SICYC Gala Ball was held at Lure on 16 July. At Lure, things just happen with a professional efficiency. The venue is amazing, whilst the service and catering were exceptional.”


Abell Point Marina – 5 Gold Anchor Presentation


In September 2016, we hosted the industry presentation from the Marina Industries Association (MIA) to Abell Point Marina for their Global 5 Gold Anchor Marina Accreditation. With over 50 local and industry representatives in attendance this cocktail style event was held late afternoon as the sun was setting over the marina. Speeches from the MIA and Abell Point Marina were accompanied by canapes, drinks and networking on the balcony.


Northrop & Johnson Wedding Industry Famil


In October 2016, we were delighted to team up with our friends at Northrop & Johnson to introduce the wedding industry of the Whitsundays to both Lure and the world of Superyachts. Starting the evening with a welcome cocktail reception at Lure, the wedding industry members had chance to look over the venue and chat with the Lure team about options for wedding receptions and ceremonys. We then were treated to a sunset cruise aboard the stunning vessel Sahana, which is managed by charter brokers Northrop & Johnson and is available for charter in the Whitsundays for weddings, events and celebrations.

Testimonial from Janelle, Owner of Flower Hut – “Thank you for the wonderful night, that I enjoyed immensely! We look forward with much excitement in being able to work with Lure, Sahana and Corroboree in the future.”

Wedding Industry Famil

Whitsunday Chamber of Commerce, Christmas Party


In December 2016, we hosted the annual Whitsunday Chamber of Commerce Christmas Party. Bringing together business leaders and owners from around the region for an evening of festive inspired Christmas cuisine and some key note speeches from Andrew Wilcox, Whitsunday Region Council Mayor as well as local industry leader, Ian Bishop. The evening was a great success with over 60 attendees experiencing the Lure effect.

chamber-of-commerce-christmas-party

Variety Jet Trek – Mission Whitsundays


Taking place in May 2017, the Variety Jet Trek took place in the Whitsundays with the evening cocktail function and gala dinner being hosted by Lure. With over 250 attendees and 100 jetskis involved in the event, a huge amount of revenue was raised for the Variety charity. The Saturday evening saw a gala event in a customer built marquee overlooking the marina, where guests were provided with a cocktail welcome reception followed by three course seated dinner.


Food Junkie – Master Class


As part of the Abell Point Marina Cruising Season weekend celebrations in June, we had Rebecca Clark from the Food Junkie come and host a Moroccan masterclass at Lure. Rebecca took the class on a journey of Moroccan delights.


Whitsunday Writers Festival 2017


Hosted 16-18 June 2017, for the second year Whitsunday Writer’s Festival was held at Lure over 3 days and bought together like-minded literary fans to discuss creative ideas, participate in literary workshops and listen to inspirational guest speakers. There were workshops, authors’ talks, a gala dinner and panel discussions.


Abell Point Marina VMR1 Naming Ceremony


In July, VMR Whitsundays hosted the naming ceremony of the new rescue vessel “Abell Point Marina VMR1”. After 3 years of planning and building the new vessel it was an achievement to be celebrated with sponsors and supporters attending. Sponsors included – Rotary Airlie Beach, VMR Qld and Platinum Sponsor, Abell Point Marina.


Lagoon Escapade – Breakfast


The team from Multihull Group bought 23 Lagoon owners and their families together for the annual Lagoon Escapade discovering the magic of the Whitsundays. On the first day of the escapade the group started their day with a scrumptious breakfast on the balcony at Lure overlooking Abell Point Marina before setting sail to Cape Gloucester Beach Resort.


Yoga with Bryan Kest


Yogi Space bought a rare opportunity to train with Brian Kest, Founder of Power Yoga, right here to Lure in the Whitsundays in 21-25 August 2017. This five-day event was a series of interactive yoga sessions for the participants to learn direct from Brian, the yoga expert.
Bryan Kest says of his training workshops “My intentions are not only to deepen our understanding through dialogue and practice, but also I want everyone to come home feeling amazing, strong and healthy, calm and clear, fresh and energized, motivated to continue this sacred practice of Yoga which seems to be a valid well source of our potential.”


Australian Coastal Conference


The 6th Queensland Coastal Conference was hosted by Iceberg Events over a three-day event 5-7 September 2017 at Lure, theme – 10 Years in the Making. This biannual event has been running since 2007 providing an important forum for the coastal management community to discuss issues, share ideas and identify solutions. The 2017 conference celebrated a milestone of 10 years in supporting coastal managers, our beautiful reefs, beaches, coastlines and coastal catchments.


Variety Bash – Gala Dinner


Following the Variety Jet Trek hosted earlier in May this year Lure welcomed the Variety Bash in September with 400 guests attending. The event took place in custom built marquee overlooking the marina, where guests were provided with a cocktail welcome reception followed by three course seated dinner.

For every event we host, the professional team at Lure work tirelessly to ensure it runs smoothly and all our guests are relaxed and having a wonderful time. The relaxed, tropical vibe of the Whitsundays is encapsulated perfectly at Lure, as the transition between indoor and outdoor spaces is seamless. Enjoy the view from the balcony as the sun sets, then move inside and be impressed by the soft lighting and natural tones, which create a sense of elegance and comfort.